Following several rounds of feedback and iterative improvements, the design approach was strategically refined to embrace a more minimalistic and clean visual language. This shift was aimed at enhancing clarity, ensuring visual coherence, and improving user engagement across platforms. A key turning point in the design evolution was the introduction of the Indian tricolour, which not only transformed the overall look and feel but also brought a deeper emotional and cultural resonance to the campaign. The integration of the national colours added a layer of authenticity and pride, effectively tying the creative direction to the larger narrative of “Hyundai for India” — a message of commitment, connection, and celebration of Hyundai’s relationship with the nation.