Warmee
Warmee
ABOUT THE BRAND
WARMEE is a winter essential—compact warmers designed to deliver instant heat in cold environments.
4.2X
ROAS delivered from Oct 2024 to Feb 2025
46%
Reduction in customer acquisition costs
32%
Increase in average order value
167%
Increase in conversion rates
THE GOAL
Over the past year, the primary objective was to double the Return on Ad Spend (ROAS) from 2x to 4x, while simultaneously focusing on increasing the Average Order Value (AOV) and reducing the Cost Per Acquisition (CPA) to drive greater efficiency and profitability across paid media efforts
The Challenge
Despite a great product, WARMEE faced several hurdles:
- Creative fatigue, with limited high-converting ad formats
- Low awareness in a niche, seasonal category
- A short sales window, making it critical to maximize impact within just a few months
Additional friction due to it being a seasonal product, with lower engagement off-season.
The Strategy & Solution
Our Approach:
To address the challenges, we adopted a multi-angle messaging strategy and heavily tested creatives to build awareness, trigger emotion, and drive action.
We focused on relatable cold-weather problems like:
- Frostbite, Numb hands
- Relating WARMEE with Maggi, Tea & Bonfire
- The struggle of staying warm while skiing, trekking, or hiking
We positioned WARMEE not just as a product—but as a winter comfort experience.
Execution & RESULTS
From October to February—WARMEE’s prime season—we achieved an overall ROAS of 5x, more than doubling the previous average. This performance held consistently throughout the 5-month period.
- Launched UGC-style videos to bring authenticity and relatability
- Produced multiple static creatives with different hooks and scenarios
- Ran problem-solution ads that reflected real-life winter struggles
- Deployed performance marketing campaigns on Meta and Google
- Retargeted off-season audiences to build intent before peak season
SKI AD ROAS: 8.5X
MAGGI AD ROAS: 5.7X
CHAI AD ROAS: 5.5X
FROSTBITE AD ROAS: 4.3X
BONFIRE AD ROAS: 5.2X
BONFIRE AD ROAS: 5.2X
SKI AD ROAS: 8.5X
MAGGI AD ROAS: 5.7X
CHAI AD ROAS: 5.5X
BONFIRE AD ROAS: 5.2X
life saving AD ROAS: 10.2X
FROSTBITE AD ROAS: 4.3X
SKI AD ROAS: 8.5X
MAGGI AD ROAS: 5.7X
CHAI AD ROAS: 5.5X
BONFIRE AD ROAS: 5.2X
FROSTBITE AD ROAS: 4.3X
life saving AD ROAS: 10.2X
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Get in touch with US!
Upscale your brand with us today! We break down complexity & deliver impactful results. Upscale your brand with us today! We break down complexity & deliver impactful results.
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- +91-8291235809
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- +91-9137335321
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Four Bungalows,
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